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Customizable outdoor signage: design your spaces and guide users
Both an advertising and information medium, and a crucial element of your visual identity, customizable outdoor signage is an integral part of the development of territories and spaces. Whether in the city, on a tourist site, in an administration or a company, or in an infrastructure (hospital, airport, university…), discover the importance of high-impact, personalized signage.
What is outdoor signage?
This term refers to all visual communication media used to promote the presence of a company or service, and to inform and orient the public. These may be customized signs, but also a wide range of other products: masts, totems, plaques…
What is the purpose of outdoor signage?
A customizable sign has a number of functions:
- identify a space, a company, a building, a site or a service;
- direct users to shops, places of interest or tourist routes;
- provide visitors with practical information (timetables, prices, etc.) and safety information (traffic regulations, any prohibitions);
- provide interpretation of a natural or cultural site, a historic building…
Why customize outdoor signage?
Far from being simple outdoor advertising media, signage elements are intimately linked to your brand image. To be effective, a sign must be strategically located, legible and understandable. It must also enable immediate identification of the entity concerned (city, site or organization).
Customized signage reflects your image and values, reflects your corporate identity and gives a professional impression. To achieve this, the material chosen must be durable, of high quality and perfectly integrated into its surroundings.
How do you design your personalized public signage?
Outdoor signage needs to be designed by professionals if it is to make an impact and be consistent with your organization. When you call on a specialized agency, you benefit from a complete range of supports: wooden, metal or PVC signage, directional masts, panels, gantries, wall plaques, lecterns, totems, ground markers…
Thanks to Studio Y by Polymobyl, you benefit from comprehensive support for your public signage project:
- audit of your site with identification of assets, constraints and traffic flows;
- customized outdoor signage design: choice of media, materials, format, colors, logo engraving or printing, laser-cutting of the motif of your choice…
- professional services provided by a multidisciplinary team (graphic artist, designer, signage artist and design technician);
- manufacture of brackets and on-site installation if required.
To find out more about outdoor signage and how we can help you, contact Polymobyl.
