The challenges of airport signage
The quality of airport signage is essential, as travelers often find it difficult to navigate through space and understand the vast amount of information available.
This has several facets: a directional component (where does the user need to go?), a situational component (so that he can locate himself in the overall space) and an explanatory component (authorizations, prohibitions and other information). It must therefore enable visitors to move around the airport easily, and to understand the essential information presented in a short reading time.
At the same time, signage reveals the airport’s visual identity and brand image. In this case, it is used to serve the communication strategy and to differentiate from the competition by providing a more satisfying user experience. It’s therefore important to create a uniform look and feel.