Signage in listed villages: multiple constraints
In France, there are a number of different labels awarded to towns that are home to a historic building or are part of a particular landscape. These include “Remarkable Heritage Sites”, “Most Beautiful Villages in France”, “Historic Monuments” and “Town of Art and History”. Whatever the title, it is accompanied by protective measures that have a direct impact on the village’s signage.
This is why, even more than a traditional signage project, the development of signage for a listed village needs to be carefully studied beforehand. A tailor-made solution, taking into account both the requirements of the label and the harmonious integration into the heritage, is an absolute must.
In practical terms, the various labels designed to protect and enhance local heritage mean that they have to be taken into account in town planning provisions, as well as in architectural possibilities. The “Ville d’Art et d’Histoire” label, for example, requires the local authorities concerned to raise public awareness and set up presentation and promotion tools, including heritage signage.
For listed sites and buildings, signage must also comply with the instructions issued by the Bâtiments de France architect. These are not limited to construction or renovation projects, but also involve the surrounding area – including signage around the listed building.