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How do you design effective outdoor directional signage?
Whether guiding visitors to a site or ensuring their safety, the choice of outdoor directional signage is of paramount importance. Clarity, visibility and harmonious integration are the basic rules for successful signage. Calling on a signage professional is a guarantee of effective design.
Legible, functional outdoor signage
The aim of directional signage is to guide users or visitors, providing them with the information they need to find their way around. This type of signage is particularly important in infrastructures such as airports, railway stations and hospitals. It is also crucial on discovery trails, especially in natural areas.
When designing your directional signs, keep in mind two imperatives: conciseness of message and visibility from a distance. To make your signage easier to read and understand, the use of pictograms and symbols is an excellent method. Prioritizing and synthesizing information is also part of the right reflexes when it comes to outdoor signage.
Directional signage to match your image
Personalizing your signage is the best way to convey your brand image and enhance the value of your site. It’s also important to consider directional supports in their environment: the most beautiful sign in the world will remain ineffective if it clashes with the landscape.
There are many different types of directional signage: information panels, totems, milestones, wall plaques, directional masts… Each can be customized in terms of size, material, design or color. Polymobyl can adapt the chosen sign model to your graphic charter or existing signage.
A directional signage project run by professionals
The design of directional outdoor signage requires a great deal of thought beforehand. The site’s assets and constraints, the strengths and weaknesses of existing signage, traffic flows and points of interest all need to be determined. Then, by identifying and prioritizing the information to be integrated, a draft signage plan can be created. All that remains is to :
- Customize it: graphic charter, use of color codes and icons…
- Select materials: wood for naturalness or steel for a contemporary touch?
- Work on the design: blend in with the decor or play on contrasts?
- Integrate your name, logo or any other distinctive sign, by printing or engraving;
- Make the various elements and put them in place.
Studio Y by Polymobyl: design and manufacture of directional signage in France
Over the years, our team of signmakers, designers, graphic artists and technicians has worked on countless development projects. Examples include wayfinding signage for Nice-Côte d’Azur airport, the Burgundy canal, the Rhône Express, the Vaujany ski resort and the Alpe d’Huez ski resort.
To find out more about directional signage and discuss your project, contact Polymobyl.
