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What kind of signage for your town center?
Spatial planning is one of the daily challenges faced by local authorities. To help them design effective and visually successful downtown signage, Polymobyl offers comprehensive support, from auditing the site, creating the visual identity, choosing materials and colors, to installing the signs. Find out more about the challenges of urban signage and the solutions we can offer you.
What is the purpose of city signage?
All towns have a set of signs to direct users, whether residents or tourists, to the various points of interest in the community. The role of urban signage is therefore essentially directional and informative.
Orienting visitors and users
Effective urban signage enables the public to find their way around and identify the places they are looking for: administrations, shops, facilities, public transport, tourist sites and other points of interest…
To achieve this, each sign or signpost must be visible from a distance and contain essential, legible and understandable information. The choice of fonts and the addition of pictograms enhance the effectiveness of your visual communication.
Promoting the community or organization
The second benefit of town signage is that it enhances the value of your community, its heritage and its spaces. Homogeneous signage, in harmony with architecture and street furniture, enhances the identity of a site.
Choosing supports made from the same materials and adopting a consistent graphic charter all contribute to creating attractive city signage.
What are the objectives of urban signage?
Signage for public spaces is much more than just a signpost. Through signage, you highlight your city’s assets and create a common thread to guide visitors. Signage is a communication tool, mediating between the site and visitors.
Encouraging pedestrian traffic in the city center
In the era of “soft mobility”, encouraging pedestrian traffic is one of the challenges facing urban signage. To encourage users to leave their cars in the garage or in dedicated parking lots, it’s important to make it easier to get around on foot, and therefore to create specific markings for this type of journey. This also enhances user safety, by clearly identifying areas reserved for specific types of mobility.
Creating easily identifiable pedestrian signage pointing out the main services and shops is also a first step towards creating a pedestrian-friendly town center.
Enhancing cultural and historical heritage
Naturally, a city directional sign meets a need for information. To encourage residents and tourists alike to discover your city’s treasures, well thought-out signage is essential.
The subtlety of successful wayfinding lies in differentiating between directions to shops and services, and directions to cultural attractions, while maintaining the overall coherence of the signage. This is where the support of a professional is essential.
How do you design your signage for public spaces?
Choosing the right urban signage supports, identifying traffic flows to optimize their placement, defining a coherent graphic charter… Signposting a territory is a real challenge! To help you design a harmonious, functional whole, Polymobyl has developed a complete range of services to enhance the value of your territory.
Studio Y supports your signage projects
Upstream of any successful signage project is a team of experts capable of understanding the project’s challenges and proposing innovative solutions. Studio Y brings together the skills of experienced graphic artists, designers, signmakers and technicians, who study your needs and design the appropriate signage.
Specializing in the structuring of urban spaces and the optimization of traffic flows, Studio Y reconciles the various imperatives of the project. After a complete audit and definition of objectives – to inform, orientate, interpret and enhance a territory – the team provides an analysis of the strengths and weaknesses of the site to be developed.
Next, it establishes flow management and orientation, in order to create an overall master plan, followed by the design phase. This stage is essential to guarantee the functionality and legibility of each support. Finally, the drafting of specifications provides a concrete framework for your urban signage project.
Studio Y’s experience and the talent of its team enable us to guide you towards the medium and format best suited to each location. We can also help you define or renew your graphic charter, and choose the fonts and visuals that will make your signage attractive and relevant. When you design signage for a space, you’re promoting its assets to the public!
Polymobyl, signage and street furniture designer
Since 1986, we have been working on urban development projects in France and abroad. From the initial site survey to the installation of supports and equipment, we offer comprehensive support to companies and local authorities. For example, Polymobyl has produced signage for the towns of Vierzon, Saint-Jean-Cap-Ferrat and Orléans.
As a manufacturer of street furniture and signage, we favor sustainable, environmentally-friendly materials: wood, steel, glass, etc. We are therefore committed to an eco-design approach.
When you call on us, you benefit from personalized support from a dedicated project manager. We’ll take you through every stage of the project, and seek your advice on every decision, to create a signage solution that meets your exact requirements.
To find out more about city signage, contact the experts at Polymobyl.
