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Customized signage: how to choose and place it best?
For local authorities and businesses alike, opting for customized signage helps to assert their brand image while optimizing the user experience. The question is, how do you go about getting customized signage? Site survey, choice of materials, design, installation: Polymobyl explains how.
The challenges of corporate and public signage
A directional or informative sign plays a quadruple role for visitors to a site:
- Identify the city, company or department;
- Orientation, outdoors or inside a building;
- Find out about schedules, rules, site map…
- Interpret their visit on a historical, geological, geographical or cultural level.
In addition to these practical functions, effective signage must reflect the image of the place where it is installed.
From choosing the substrate to customizing your signs
Gantries and lecterns are well-suited to path marking, while directional masts offer good visibility on large sites. Totems are ideal for corporate or commercial signage, while wall-mounted signs are ideal for compact, discreet information.
Once you’ve chosen the materials, all that remains is to personalize the signage. You can use an existing model, which you can adapt to your image and graphic charter, or call on a service provider to create entirely customized materials.
Custom signage: a team effort
Designing customized signage involves a number of different specialties. Under the supervision of a project manager, a team of graphic artists, signmakers, designers and technicians work together.
Studio Y by Polymobyl works to create your customized signage. From the design of customizable information panels to the complete layout of a site, not forgetting urban signage, our company takes charge of signage projects for communities and businesses.
Your signage from A to Z: an à la carte project
Studio Y doesn’t confine itself to graphic design, but offers a complete service to create personalized signage.
The project begins with a study of the site to be developed, highlighting its assets and constraints. The audit report serves as the basis for a master plan, which takes into account site organization, user traffic flows and signage requirements. Once this stage has been validated, the design team steps in to create customized signs that convey the visual identity or brand image of the site. Functionality, legibility, safety and clarity of message are the essential components of successful signage.
After the design phase, a costed specification is drawn up before the customized directional signs are manufactured and installed on site, which Polymobyl can handle if you wish.
Customized site signage in France and Morocco
For several decades now, Polymobyl has been carrying out signage and enhancement projects for urban and community spaces. Some of our proudest achievements include:
- The development of the Alpe d’Huez ski resort or the Saint-Jean-Cap-Ferrat seaside resort;
- Interpretation signage on the banks of the Burgundy canal or at the Rochefort Arsenal;
- Beaconing the INSERM laboratory in Lyon or the Circuit Paul Ricard ;
- Directional and information signage for the port of Tangiers and Nice airport;
- Urban development in Rabat or Ambert…
To find out more about custom signage, contact our agency, experts in urban planning and site marking.
